Four Horsemen / Pop-up concept · Identity · Print
Dinner with
a darker history.
A fictional dinner-theater pop-up for Philadelphia’s Eastern State Penitentiary, pairing a meal with history and mystery.
View detail +THE PROJECT
The brief
Design a mock pop-up experience for Eastern State Penitentiary. The concept combines dinner and a show with the site’s historical atmosphere, giving the event an identity that can work across space, print and digital.
01 / THE DEVELOPMENT
Start with the setting.
The original presentation documents sketches, alternate marks and an identity system built around the Four Horsemen name. Its stark typography and repeated symbols give the fictional event a recognizable graphic language.
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View detail +02 / THE PRINT
Make each piece part of the story.
Menus and newspaper-inspired material bring the historical theme to the table. Dense editorial layouts, bold headlines and repeated identity elements connect information with the atmosphere of the event.
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View detail +View detail +03 / THE EXPERIENCE
Carry the concept across touchpoints.
The project extends into mobile screens and a spatial mockup, showing how the same identity could welcome guests, communicate event details and shape the dinner-theater setting. This is a concept project, not a commissioned event.
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View detail +PUT THE SAME CARE INTO YOUR BUSINESS