The Ritual / Poster concept · Ink illustration · Print
The fear is in
what you think you see.
An ink-driven movie-poster concept inspired by the ambiguity of a Rorschach test.
View detail +THE PROJECT
The brief
Create a mysterious poster that hints at the film’s creature without immediately revealing it. The original brief explored how different viewers might read the same unsettling shape.
01 / THE IDEA
A monster in the ink.
The film’s creature changes how it is perceived. I connected that idea to a Rorschach test: an ambiguous image that invites the viewer to project meaning into it. The illustration can read as an inkblot and as a face at the same time.
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View detail +02 / THE PROCESS
Begin with the hand.
I chose ink for its dark, graphic character. After developing illustrations that held the right balance of symmetry and uncertainty, I brought them into Photoshop to refine color and imperfections.
View detail +03 / THE APPLICATION
Let the image do the work.
The final poster concepts use black space, restrained typography and a concentrated red image. The project extends the visual idea into premiere materials and presentation mockups, keeping the unsettling illustration at the center.
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View detail +FROM THE ORIGINAL FILES
Before the poster.
Ink on paper.
These original scans show the inkblot exploration before digital finishing. I brought the ink shapes into Photoshop to refine color and imperfections, developing the ambiguous creature image that anchors the poster.
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View detail +PUT THE SAME CARE INTO YOUR BUSINESS